The Bain of Wearside; impossible to see Sunderland move forward until failed chief exec moves on

Surely Martin Bain's disastrous tenure as chief executive of Sunderland is in its death throes. It's

by Will_White Saturday, 05 May 2018 08:56 AM Comments
Surely Martin Bain's disastrous tenure as chief executive of Sunderland is in its death throes. It's going to need a huge new broom to sweep the club clean this summer. 


So, Martin Bain was at the Roker Hotel last night as part of the line-up at a talk-in. The Sunderland chief executive was on hand to present some case for the defence for his largely disastrous tenure.  

That near-two year spell in charge of the club has seen it plummet from the Premier League into League One and the damage done to the club's image, fan base and league status will take years to repair.

If Bain has a 'not guilty' plea to enter for his part in Sunderland's decline, and if there are mitigating factors for him to offer, the simple truth is that no one is listening. No one much wants to listen any more. 

At the end of another disastrous season, fans on Wearside are weary and are looking forward to a summer free from the depressing churn of league football set against a backdrop of takeover and new broom sweeping through the club. 

Sunderland AFC can not move forward with Martin Bain still associated with it. The day of judgement has been and gone and declared that the former Rangers supremo has been little short of a disaster. 

If the 50-year-old has visibly aged since he arrived in the summer of 2016, few have much sympathy - especially after learning his salary in the Premier League was north of £1m.

When Bain arrived in that summer, he talked a good talk. The Glaswegian spoke of reconnecting club and community and forging links with a fan base which had become little more than a necessary inconvenience for those who had gone before him.

In the end, he delivered none of it and should he leave the Stadium of Light in the next few weeks, he will do so having seen crowds drop by an alarming amount with thousands having decided they no longer have much interest in the city's football club. 

Even the summer concerts have been abandoned because finding a way to make them profitable was too much like hard work. And attempts at engaging with supporters and fan groups have failed because of a deep mistrust which has developed between Bain and those he met with. 

Should Stewart Donald's takeover be ratified in the coming days, most will hope the new man will install himself as chairman, and install himself as an active, vibrant figurehead bigging up the club, rebuilding trust and setting plans in motion to restore a little pride. 

All of the things Martin Bain could have done. But failed to do. And now he can't. Because the relationship was broken long ago. And we can't move on until he leaves.