Soon-to-be free agent Lyle Taylor is supposedly holding talks with Sunderland and several other EFL clubs as he considers leaving AFC Wimbledon this summer. But there are claims that the striker is set to rebuff the offer of a move north to Wearside.
And quite frankly, if the Black Cats can't attract an out-of-contract Wimbledon striker to join the red-and-white revolution, then all the early signs indicate that this transfer window is going to be a tortuous one.
Taylor is thought to favour staying in the south and looks likely to reject Sunderland's advances. Peterborough seems his most likely destination as things stand. Any snub would suggest that the reputation which has surrounded the Stadium of Light in recent years is going to take some shifting.
The danger now for Sunderland's new owners is that struggles in the transfer market will dash any optimism and good-will engendered in the first weeks of their rein on Wearside.
28-year-old Taylor has attracted attention from a host of Championship and League One clubs, and is said to have been talking to Bristol Rovers and Peterborough. Posh have already supposedly beaten off competition from Sunderland to land defender Jason Naismith from St Mirren.
Black Cats supremo Stewart Donald suggested there was never any Wearside interest in the right-back, despite Peterborough Director of Football, Barry Fry, claiming otherwise.
Sunderland execs continue to insist they're in talks with several players but supporters are already a little twitchy over the lack of decisive early action, especially given the suggestion that almost all of the first team squad are keen on leaving the club this summer.
Admittedly Sunderland enjoy something of a poor reputation in footballing circles given the club's troubles in recent years, and that coupled with ongoing hints that the Stadium of Light dressing room has not been a happy place could make it difficult to attract talent to Wearside.
That stigma could run well into the depths of the summer transfer window, despite there been new ownership and a new first team manager installed at SAFC. The elusive first signing of the transfer window for new boss Jack Ross would settle any early doubts.