Yesterday was notable for two reasons in the chaotic life of Sunderland AFC. It was the day Martin Bain addressed the media to outline the club's plans amidst takeover talk and it was also deadline day for season ticket renewals.
There was plenty to chew over in Martin Bain's latest assault on the north east media. Continued takeover talk, noting the impact of relegation - mainly upon him personally, bless him - and some inkling of the scale of Sunderland's summer squad overhaul to come.
But if the timing of the Sunderland chief executive's outpouring was notable, coming as it did on the day set as the deadline for season ticket renewals, there was little to get the pulses racing here for anyone pondering the committal of another few hundred quid to watch football at the Stadium of Light next season.
Nope. Barring a wealthy investor riding into town in the next few weeks, the failed transfer policy which has relegated Sunderland into League One will continue with renewed gusto.
If loans, freebies and out-of-contract cast-offs are the reason the Black Cats will play their football in the third tier next season, it seems there's no prospect of anything changing any time soon as Bain outlined in the pages of the Evening Chronicle this morning:
"We've been speaking about players in League One with a view to joining us whichever league we find ourselves in.
You wouldn't believe some of the values being attached even at that level. Whether that is because we're Sunderland, I don't know. It may change over time with where we're at now.
And in the past fortnight, I've probably spoken to five or six agents who are coming out of contract and fit the bill for us."
Bain went on to suggest that players who could be brought in for a fee and developed further to perhaps yield a profit in years to come are "just" out of reach at the moment.
Presumably none of the journalist chaps interviewing Bain - and it seems there was at least three of them - thought to ask where the money for the likes of Fabio Borini and Jeremain Lens has gone, or thought to ask whether a percentage of any sale of the likes of Lamine Kone, Bryan Oviedo, Didier Ndong et al could be reinvested this summer.
Gone - or going - into the 'running of the club' no doubt.
But that seems to be the problem with this style of 'soundbite' interview favoured by the Sunderland hierarchy in recent times. There's no line of questioning, no follow-up on Bain's responses. A monologue of statements presented as fact without analysis or challenge.
One thing is for sure though, few will have much confidence in Bain overseeing an effective rebuild this summer - budget or no budget. And where does Chris Coleman as manager fit into these recruitment plans currently being enacted by the chief executive? Why isn't the first team boss driving the transfer business?