A month into Steve Bruce’s reign at the Stadium of Light, Samsung ran a TV ad for their new phone – the Jet:
“Waiting drives us up the wall, misses the flight, doesn’t ask for the pay rise, never finishes first. Then there’s impatience. Impatience got us faster cars, microwaves, remote controls and JETS. Impatience wants more and more and more. . .
“Impatience is a virtue.”
Canny coincidence, that. Since then Sunderland have said goodbye to Bruce, Martin O’Neill, Paolo Di Canio, Gus Poyet, Dick Advocaat, Sam Allardyce, David Moyes and, of course, Simon Grayson. Very virtuous.
“Impatience is a virtue.”
Is it, though?
Did Martin Bain buy a Samsung Jet on the strength of that ad? It’s possible. Did it change his managerial recruitment policy? I couldn’t possibly speculate.
When Sunderland parted ways with Grayson last month, at least two of the club’s top targets had their feet up in comfortable international jobs. The fact is that Bain’s patience (yes, that the word I’m looking for) brought them into the frame.
I’m not saying I agree with discarding one coach without another in mind (heck, you wouldn’t even do that with a toothbrush) but, when you’re in that position, you absolutely need to take the time to get the decision right.
Even those who are sceptical about Chris Coleman have to admit the guy ticks a lot of boxes:
- Great man-manager
- Good at bringing in the youth
- Has no problem standing up to the powers-that-be
- Pals with Kevin Ball!
And that’s before you consider the Welsh talent he can attract on loan (I’m looking at you, Gareth Bale).
If you’re on social media (and let’s face it – you are), you’ll almost certainly have seen this famous Bill Gates quote:
“I choose a lazy person to do a hard job, because a lazy person will find an easy way to do it.”
I mean, I’m assuming it’s from Bill Gates. Looking it up seemed too much effort. . .
But it’s interesting to think that despite how easy it would have been to hand the job to Ally McCoist or someone already connected with the team, that didn’t happen. It’s too early to say whether the club will soar or nosedive with Coleman on board, but I think most fans would admit holding out for a better candidate has gone down a treat this time.
But how long will this patience last?
The Swansea native was the first Welsh manager to lose his first five games in charge. If he did that again, Sunderland would be rooted to the floor come Christmas and then the Turkey would well and truly be scorched. If the purse strings tighten as a result and the club isn’t then seen backing its manager, it wouldn’t just be tense – it’d be awkward.
It’s a stellar appointment under the circumstances and the closest thing the club will get to pressing the reset button on the season. If “Cookie” somehow finds patience from the board, the players, and the fans, I genuinely think he’s capable of performing a small miracle.
I just hope he has the same patience with us.