TAG Heuer makes a notable comeback as the official timekeeper of Formula 1 for the 2025 season, taking over from Rolex, which had held the role for over 20 years. Two decades after its last tenure in this iconic role, the Swiss brand returns to the circuits with a massive partnership led by the luxury … Continue reading $1 billion to dethrone Rolex: here’s the colossal deal secured by LVMH to become Formula 1’s top partner in 2025