Ford, an iconic name in American automotive history, aims to revolutionize its image by focusing on off-road vehicles. Gone are the “ordinary” models; the spotlight is now on rugged and, most importantly, desirable off-road vehicles. Jim Farley, the company’s CEO, makes no secret of his ambitions: to position Ford as the global benchmark for off-road … Continue reading “Say goodbye to boring cars” – Ford announces a complete shift in strategy to focus on a segment already iconic in the U.S.