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75 years after its creation, this global fashion giant you undoubtedly know will dress Mercedes renowned for being the most stylish team in Formula...

Motorsports Matthieu Aigron -
You’re surely familiar with this brand: Adidas, the iconic three-stripe sportswear giant. For the first time, the German sportswear powerhouse is partnering with Mercedes-AMG...

200% of your car’s potential: Amazon boosts Elon Musk’s iconic Cybertruck with a revolutionary AI called EVE-AI

Automotive Insights Matthieu Aigron -
With the rise of electric vehicles, challenges related to battery management and efficiency are multiplying. At CES 2025, Electra Vehicles unveiled an AI technology...

Better than Tesla? $1.7 billion in preorders and more range—this car is the closest thing to the most advanced future car ever built

Automotive Insights Matthieu Aigron -
The idea of an electric vehicle that doesn’t need to be recharged was once considered utopian, but it is about to become a reality...

Forget about Range Rover in 2025: this brand-new SUV with over 720 horsepower was designed to dominate the luxury 4×4 market from day one

Automotive Insights Adrien Conges -
Imagine a vehicle that combines the luxury of a Range Rover with the technological innovation of a futuristic startup. That's exactly what Lynk &...

$1 billion to dethrone Rolex: here’s the colossal deal secured by LVMH to become Formula 1’s top partner in 2025

Motorsports Adrien Conges -
TAG Heuer makes a notable comeback as the official timekeeper of Formula 1 for the 2025 season, taking over from Rolex, which had held...
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