As the 2024 season comes to a close, Sauber, soon to race under the Audi banner, is making waves at this weekend’s Las Vegas Grand Prix.
With a daring new livery inspired by flames, the F1 cars of Valtteri Bottas and Zhou Guanyu are set to dazzle on an already stunning circuit. This striking initiative, brought to life by their main sponsor Stake, aims to leave a lasting impression ahead of the big transition.
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A fiery livery reflecting a fighting spirit
This special livery, revealed just days before the event, is more than just a marketing stunt. The stylized flames adorning the cars symbolize the resilience of a team that, despite a point-less season, refuses to give up. According to Alessandro Alunni Bravi, the team’s representative, “This livery represents our ethos and Stake’s philosophy: moving forward with passion, never backing down.” By embracing this unique design, Stake strengthens its partnership with Swiss-based Sauber while leveraging the exceptional visibility of the Las Vegas GP. The goal? Captivate fans and maximize ROI for their commercial partners, even in a challenging season.
Las Vegas: a strategic spotlight for sponsors
The Las Vegas Grand Prix isn’t just another race—it’s a spectacle. Added to the Formula 1 calendar last year, this event draws brands seeking exclusivity. In 2023, several teams opted for special liveries to stand out on this unique stage. This year, the Stake F1 Team follows suit, showcasing its unwavering support for Sauber while pushing traditional boundaries with an ambitious design. For Bottas and Zhou, Las Vegas also offers a valuable opportunity to end the season on a high note. With only three Grands Prix remaining, every lap is a chance to demonstrate the fighting spirit embodied by this new livery.
A flame that never dies for Stake F1 Team
This initiative is a reminder that, even at the bottom of the standings, as Stake F1 Team currently is, Formula 1 remains a world where marketing and performance intersect closely. The collaboration between Sauber and Stake is a perfect example of a partnership that transcends sporting results to tell a story. Fans of Sauber and Stake will get to admire this fiery design under the glittering Las Vegas lights—a perfect backdrop for such a creative showcase. Personally, even though I’m not a fan of green, I find the livery interesting in terms of design. It plays on Stake’s edgy side, and it’s actually quite nice. Will this Stake livery truly shine through on camera during the broadcast? Time will tell as the action kicks off during the practice sessions.
This article explores Sauber’s bold move to unveil a fiery new livery for the Las Vegas Grand Prix, showcasing their resilience despite a tough season. It also delves into the strategic role of sponsors and how the team seeks to leave a lasting mark before transitioning to Audi’s official program.
Source: Sauber Group
