In Formula 1, the past few weeks have been marked by the meteoric rise in popularity of Franco Colapinto, who joined the sport a few months ago. One of the major challenges he faces isn’t on the track, but on social media.
Since his dramatic entry into Formula 1 with Williams, the 21-year-old Argentine has become a sports icon in South America, with over four million followers on Instagram. Between sudden fame and media pressure, Colapinto has had to rethink his relationship with social media.
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Social Media: a blessing or a modern curse?
Franco Colapinto recently deleted his X (formerly Twitter) account which has over 620,000 followers, calling the platform “toxic.” “Everything you do has a huge impact. They [the fans] analyze every little detail of your life. It’s part of the job, but it can get overwhelming,” he confided during the Las Vegas weekend. For Colapinto, stepping away from social media is a way to stay focused on his career without being distracted by constant criticism or rumors, which can be incredibly stressful for a young driver. This decision echoes Lewis Hamilton’s warning, advising young drivers to limit their online exposure and surround themselves with trusted people. Wise words from a veteran driver in a paddock where media attention can sometimes be as fierce as a rival.
es race weeeeeeeeeeeeeeeeeeeek bebe pic.twitter.com/jMll6yWwxS
— Franco Colapinto (@FranColapinto) September 9, 2024
Lewis Hamilton: the unexpected mentor for rookies
Lewis Hamilton, a true veteran of Formula 1, has shared his thoughts on the pitfalls of fame, particularly for young drivers like Colapinto. “Social media is full of negativity. Don’t let it get to you,” advises the seven-time F1 world champion. He adds, “Surround yourself with your loved ones because they’re the ones who will support you during tough times.” Hamilton doesn’t stop there: he also warns against potential exploitation by teams or sponsors who may take advantage of rookies’ good intent”ions. His message is clear: take the time to ask questions and not give in to all external expectations. An essential approach for these young, talented drivers thrust into the spotlight of FIA F3 or F2 before stepping into the world of the motorsport elite.
Off-track challenges: a crucial learning process
For Franco Colapinto, like many rookies, the pressure doesn’t stop at the paddocks. Managing fame, juggling interviews, and avoiding controversies have become just as essential skills as mastering tire management. With such fame, even the smallest misstep can take on huge proportions. Yet, Franco seems to have found his balance: “It helps me stay focused on what matters,” he says. At the same time, figures like Hamilton advocate for better support systems for young drivers, much like the well-established structures of academies, where teams focus on both human and technical development.
This article explores Franco Colapinto’s journey in the demanding world of F1, his strategic withdrawal from social media, and the insightful advice from Lewis Hamilton to help young talents manage the pressure. Between fame, performance, and off-track challenges, Colapinto seems ready to write a new, inspiring chapter in motorsport history.
Image: Williams Racing media
