The premium Hyundai brand Genesis has just revealed its ambitions in motorsport, and they are nothing short of massive! With a hypercar named GMR-001 and a well-crafted strategy, Genesis is aiming for the top of the World Endurance Championship (WEC) by 2026.
This project combines innovation, hybrid technology, and a touch of luxury that Genesis is known for. But that’s not all: drivers André Lotterer and Pipo Derani have already been announced as the flag bearers of this thrilling journey.
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Genesis in Hypercar: the GMR-001 concept
The announcement took place in Dubai with the unveiling of the GMR-001, a prototype designed under the theme of “athletic elegance.” This car isn’t just about looks; it represents years of engineering expertise. Developed in partnership with ORECA and Hyundai Motorsport, the vehicle will use standardized components for the LMDh category, blending internal combustion power with cutting-edge hybrid technology. With its aerodynamic design and aggressive lines, the GMR-001 doesn’t aim for the lower ranks of the WEC—it’s here to leave a lasting mark and win races. Genesis is also leveraging its strong visual identity, integrating references to Korean culture into its logo and design signature. This car is as much a piece of art as it is a racing machine, and Genesis Magma Racing plans to field two cars in 2026, meeting the minimum requirement set by regulations.
Experienced drivers to take on the WEC
To make this ambitious project a success, Genesis has chosen two endurance stars: André Lotterer, a three-time 24 Hours of Le Mans winner, and Pipo Derani, a four-time Sebring champion. Lotterer, after eight years with Porsche, expressed his excitement about taking on this new challenge: “It’s a unique opportunity to be part of a project from the very beginning.” Derani, on the other hand, is leaving IMSA to embark on what he calls an irresistible adventure. And who could blame him? Outside of Formula 1 or IndyCar, few series rival the allure of the WEC and its legendary 24 Hours of Le Mans. Genesis isn’t stopping there. In 2025, a team will compete in LMP2 in the European Le Mans Series (ELMS) to prepare for the WEC entry. The lineup includes rising talents like Logan Sargeant, a former Formula 1 driver, and Jamie Chadwick, a three-time W Series champion. With this strategy, Genesis is banking on a mix of experience and youth to establish dominance.
A solid foundation for global ambitions
Genesis Magma Racing will set up its headquarters at the Paul Ricard Circuit in southern France, close to the facilities of ORECA and IDEC Sport. This strategic choice will enable close collaboration and optimal preparation. Meanwhile, the manufacturer is gearing up to join IMSA in 2027, aiming to shine on American tracks like Daytona. This foray into motorsport marks a pivotal step for Genesis, as it seeks to redefine the concept of luxury performance. Combining elegance, innovation, and competitiveness, the Korean brand is positioning itself as a serious contender in the WEC universe. With other manufacturers like Aston Martin also entering the fray, the upcoming WEC seasons promise to be thrilling!
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This article explores Genesis’s bold strategy to join endurance racing with its hypercar, the GMR-001. With renowned drivers, meticulous preparation, and clear ambitions, the brand is set to write a new chapter in motorsport history. Keep an eye on the WEC in 2026: Genesis is ready to surprise.
Source: Genesis
