Lamborghini has once again made a bold statement by unveiling a truly unique Urus SE at Art Basel Miami. This one-of-a-kind edition stands out with an extremely intricate paint job that required no less than 230 hours of work.
Created by the Italian brand’s customization program, “Ad Personam,” what secrets lie behind this artistically inspired super SUV?
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A Lamborghini masterpiece that reflects Miami
Typically, when Lamborghini sets out to make an impression, they don’t venture into the realm of art. Sportiness or extreme modifications? Sure. But in Miami, where Lamborghini Urus models are seen on nearly every corner, they had to find an innovative configuration idea to stand out. Lamborghini’s Ad Personam team rose to the challenge with a gray and black color combination enhanced by vivid blue accents, known as Blu Glauco. This bold blue lights up the hood, sides, and even the rear diffuser, adding a unique flair to this already extravagant SUV. The asymmetric design further emphasizes its artistic character. According to Lamborghini, the design is inspired by Miami’s energetic lifestyle and cultural diversity.
Customization down to the smallest details
The exterior is just the tip of the iceberg. Inside, the same meticulous attention to detail and personalization continues, with matching blue accents on the carbon fiber finishes and black leather contrasted by vibrant red cross stitching. Every element was designed to bring even more exclusivity compared to a “standard” Urus. A custom door sill plate subtly reminds you that this is a unique masterpiece. And if you dream of achieving this level of personalization, know that anything is possible with the Ad Personam program—though prices can skyrocket quickly. Lamborghini isn’t the only luxury automaker offering such a service. Ferrari’s Tailor Made program and Porsche’s Exclusive Manufaktur also allow their most loyal clients to make their new toys truly one-of-a-kind.
Performances that live up to expectations
Unlike most concept cars on display, the Lamborghini Urus SE isn’t just an artistic showcase—it’s also a powerhouse. Under the hood, a plug-in hybrid twin-turbo V8 delivers 800 horsepower—over 70 hp more than the Ferrari Purosangue. The result? 0 to 100 km/h in just 3.4 seconds! Slightly behind the Performante version but faster than the Urus S. With this edition, Lamborghini proves once again that top-tier performance and extraordinary design can coexist seamlessly. Its price? Starting at $230,000, before adding options. And with the Ad Personam program, prices climb as quickly as the Urus accelerates off the line! The exact price of this gray and Blu Glauco model hasn’t been disclosed.
This article explores how Lamborghini’s Urus SE, revealed at Art Basel Miami, combines cutting-edge artistry with unmatched performance. With its 230-hour custom paint job and Blu Glauco accents, the SUV mirrors Miami’s vibrant culture while housing an 800-horsepower hybrid engine. The Urus SE truly represents the pinnacle of bespoke luxury and automotive excellence.
Source: Lamborghini
