What happens when one of the most luxurious cars in the world doesn’t have a spot for your favorite drink? A Bugatti Chiron Super Sport owner faced this dilemma, and her solution made the entire internet smile.
Shannon Ralston, a Texas businesswoman, spilled a can of Red Bull on the seat of her hypercar. Instead of just cleaning it up and moving on, she posted a video on Instagram, directly asking Bugatti to design a custom cup holder for her. To everyone’s surprise, the French automaker accepted the challenge, thanks to the magic of the internet.
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Bugatti takes on the cup holder challenge
A Bugatti Chiron Super Sport is a masterpiece on four wheels: blistering speed, flawless design, and jaw-dropping luxury for the modest price of $5 million. But as surprising as it may seem, it doesn’t have a place to hold a simple can. Shannon reached out to Frank Heyl, Bugatti’s design director, explaining her issue via social media—she wanted a custom cup holder as a Christmas gift. Just a few days later, Heyl responded with a video, announcing that he had taken on the challenge. The solution? A double cup holder specifically designed to fit into the car’s door pocket. A true technical feat… for an everyday convenience!
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A custom piece worthy of a work of art
The cup holder designed by Bugatti is far from a cheap piece of plastic. It was created to hold both a water bottle and a Red Bull can while perfectly matching the Chiron’s aesthetics. To make it even more personalized, it features Shannon’s car’s white and pink color scheme and has her name engraved on it. Before being finalized, the prototype will be 3D-printed and sent to Shannon in early January. If she approves it, Bugatti will likely produce a definitive version using prestigious materials like carbon fiber. The cost? It’s unknown, but for a Chiron owner, such details are rarely a concern, even if it means spending a few thousand dollars.
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A request that makes people smile, but raises questions
On social media, this initiative naturally sparked mixed reactions, blending humor and fascination. Some joked about comparing their “normal” car’s comfort to that of a Bugatti. “This is why I drive a 2013 Kia Optima,” quipped one user. Others pointed out the irony of needing a custom design for something as ordinary as a can. This anecdote also raises an interesting question: why doesn’t a car as exceptional as the Chiron come with practical everyday solutions from the start? Perhaps this episode will encourage Bugatti to include cup holders in its future models, like the upcoming Tourbillon. But with Bugatti, even the simplest accessories become high-end engineering marvels.
This article explores how a simple request on Instagram led Bugatti to design a custom cup holder for a client, showcasing how the brand remains attentive to its customers—even for unexpected demands.
Image: © Bugatti
