One of the most iconic Italian brands has just announced a surprising new development: Lamborghini TV, an app designed specifically for Smart TVs.
Created to deliver immersive and rich content, it promises to turn your living room into a true temple of automotive luxury. From legendary models to exclusive races and a bold lifestyle, this new platform is set to become a must-have for fans of the raging bull.
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A variety of content for total immersion
Lamborghini TV offers an impressive range of content. You can explore every detail of the brand’s latest mechanical masterpieces through high-definition videos or follow the thrilling races of the Super Trofeo series. Tech enthusiasts will appreciate in-depth technical analyses, while lifestyle fans can get a behind-the-scenes look at Lamborghini’s exclusive events. The app also includes podcasts, interviews with iconic figures like Lamborghini CEO Stephan Winkelmann, and historical features on legendary models such as the Countach and Miura. Whether you’re there to marvel at an Aventador or learn about the new twin-turbo V8 engine powering the Temerario, Lamborghini TV has something to pique every fan’s interest.
A Smart TV-ready app
To enjoy Lamborghini TV, you’ll need a Smart TV compatible with one of the following platforms:
- Android TV (version 8.0 Oreo or later)
- Tizen (Samsung, 2018 models and newer)
- WebOS (LG, 2018 models and newer).
Installation is simple. Download the app from your TV’s app store, and once installed, it integrates seamlessly into your screen’s interface. A detail fans will love: the Lamborghini logo will proudly adorn your home screen. During our tests on an LG TV equipped with WebOS, the experience was smooth and immersive. Watching a Revuelto in action on a 4K screen is a visual delight, and technical or historical videos take on an entirely new dimension on a large display.
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Lamborghini extends its universe
While some of the content on Lamborghini TV may feel familiar—it’s also available on the brand’s YouTube channel—the app’s true advantage lies in its format tailored for big screens. Watching a Huracán or Aventador in 3D rendering on a 70-inch TV is a completely different experience than viewing it on a smartphone. For Lamborghini, this initiative is more than just content delivery; it’s part of a strategy to expand the brand experience. With Lamborghini TV, the automaker invites fans to dive even deeper into its world, whether they’re tech enthusiasts or racing aficionados. Lamborghini has recently launched forward-looking models, such as the Revuelto with its micro-hybridized V12, and this new multimedia initiative clearly demonstrates its commitment to pushing boundaries and embracing the future!
This article explores how Lamborghini TV offers enthusiasts a full immersion into the world of supercars through rich, accessible content on Smart TVs. It highlights the app’s features and its impact on the brand’s image.
Source: Lamborghini
