When the Dodge Challenger SRT Demon 170 hit dealerships, some were listing it at completely insane prices, reaching up to $400,000.
But just a few months later, reality caught up with the market, and these monsters are now selling for under $150,000. For those who waited, it’s a golden opportunity—they can finally get their hands on one of the most extreme models ever produced by Dodge without blowing their budget. But how did prices drop so drastically?
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Out-of-control speculation
From the moment it arrived, the Demon 170 sparked total frenzy. With its 1,025-horsepower supercharged V8 capable of hitting 0 to 60 mph in under two seconds, it had all the makings of an instant collectible. Dealerships took full advantage, with some even quadrupling the original sticker price, which was initially set around $125,000. This artificial inflation deterred many buyers, especially with limited availability and production ending in 2023. In the automotive world, speculation on supercars is common, and prices rarely drop… But over time, the excessive pricing for this Dodge couldn’t hold up against market reality.
Prices finally becoming more reasonable
Today, things have changed. Some dealerships are slashing prices on Demon 170s with barely a few hundred miles on the odometer. A dealer in Illinois is listing one at $149,995—a huge drop from the initial asking prices. With a bit of searching, you can find even cheaper ones, like a model in Florida for $149,900 or another at Kramer DCJR for $145,000 with 818 miles. And it doesn’t stop there—by negotiating directly with sellers, you could get below $140,000, or even less on auction platforms. The price has dropped to a third of what it was in just a few months, so what explains such a sudden decline? It’s simply the law of the market: supply and demand. There was very little demand at such an outrageous price, so sellers had no choice but to adjust their offers accordingly.
Are auctions a good deal?
Online auctions have become an interesting option for patient buyers. On one auction site, a Demon 170 failed to sell at $151,000, while another recently went for just $123,222. A model with under 1,000 miles also changed hands for $131,000. In other words, opportunities are everywhere for those who want to own this street missile without breaking the bank. In the end, automotive speculation is often criticized for keeping enthusiasts from buying new models at “reasonable” prices. But this time, passion won out, and the $400,000 price tags from a few months ago are now a nightmare for those who jumped in at the peak…
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This article explores the sharp price drop of the Dodge Challenger SRT Demon 170 after excessive speculation. Between dealerships slashing prices and auction values declining, it’s clear the market has caught up with those who tried to cash in. For muscle car enthusiasts, now is the perfect time to seize the opportunity and grab one of Dodge’s last gas-powered monsters before it truly becomes a collector’s item.
Images: © Dodge / Stellantis