Bentley unveils an exclusive collection inspired by Chinese culture.
Bentley and its customization division, Mulliner, have just unveiled an ultra-exclusive collection dedicated to the Chinese market. Inspired by traditional symbols and Chinese art, this series of eight models transforms the Bentayga Extended Wheelbase (EWB), Flying Spur, and Continental GT into true works of rolling art. Every detail—from the embroidered patterns to the exterior finishes—has been designed to capture the elegance and cultural depth of China.
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Bentley models inspired by Chinese culture
Bentley has drawn on powerful symbols from Chinese culture to bring this unique collection to life. Among them is the Koi, an emblematic fish representing luck and courage, which is embroidered on the interior of the Bentayga EWB (the extended version of its SUV). The deep black cabin is enhanced with mandarin orange accents, and six embroidered fish swim in a clockwise direction, a direction associated with prosperity in China. The exterior, meanwhile, features golden touches—a symbol of wealth and happiness.
Another cultural reference, the famous landscape “A Thousand Miles of Rivers and Mountains” by Wang Ximeng, inspired a Flying Spur Azure with blue and gold tones, recalling the finesse and harmony of this iconic Song Dynasty painting. Embroideries and inlays reproduce details from the painting, offering a visual immersion into this major work.
Finally, the Ru Yi collection, inspired by the traditional Chinese scepter symbolizing prosperity, is featured on a Flying Spur with golden embroideries and silver inserts, reminiscent of the prestigious gifts offered during major Chinese celebrations.
Custom luxury by Mulliner
Mulliner, Bentley’s customization department, demonstrates its expertise through finishes of extreme refinement. Every vehicle in this collection incorporates traditional motifs, carefully selected shades, and noble materials for an exclusive experience. Dragons, dancing lions, and pandas are also honored, with precise details such as the number of claws on the embroidered dragons or the hues used to evoke bamboo. The models in this series are not just special editions; they are handcrafted works in motion, where every element tells a story rooted in Chinese heritage. From the color selection to the engravings on the sill plates, everything has been designed to offer an unparalleled level of sophistication.
An exclusive offering for a strategic market
Bentley’s choice to offer this collection exclusively in China is no coincidence. The country is a key market for luxury brands, and this limited series is aimed at a clientele seeking extreme exclusivity and refinement. With this customized range, Bentley demonstrates its ability to merge tradition and modernity while meeting the expectations of a discerning audience that is increasingly seeing Chinese alternatives to well-known European models such as the Rolls-Royce Ghost, Mercedes S-Class, and even Bentley. With these new models, Bentley showcases its expertise and strength: the extreme customization of luxury cars.
This article explores how Bentley pays tribute to Chinese culture through its new Mulliner collection. Inspired by powerful symbols, this bespoke series combines artisanal craftsmanship and refined aesthetics to captivate a rapidly growing market.
Source & images: Bentley
