Pirelli unveils exclusive podium caps for the 2025 F1 season!
Formula 1 is constantly evolving, and this year, even the podiums are getting a makeover. Pirelli, the official F1 tire supplier since 2011, has decided to reinvent one of the most iconic accessories of post-race celebrations: the caps worn by the top three drivers. In collaboration with designer Denis Dekovic, the Italian brand is launching a new exclusive collection that promises to bring a unique touch to each Grand Prix.
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A complete redesign for the Pirelli podium caps
Until now, drivers on the podium received a classic black cap featuring the Pirelli logo—a simple and effective design but lacking personality. For 2025, Pirelli is shaking things up by introducing custom-designed caps for 14 races on the calendar. Each cap pays tribute to the host country, incorporating colors and patterns inspired by its heritage. The first race to feature these limited-edition caps will be the 2025 Australian Grand Prix, where winners will receive caps in green and gold tones. China and Japan will follow, with red-and-gold and blue-and-gold versions. The goal is clear: turn these caps into collectible items for F1 fans while adding a fresh dynamic to the podium celebrations.
Denis Dekovic, the maestro of sports design
If Denis Dekovic isn’t a familiar name, he’s a key figure in sportswear design. With over 30 years of experience, he has collaborated with some of the biggest brands, creating designs that blend aesthetics and performance. For this Pirelli collection, his focus was on fusing Formula 1’s style and heritage with high-quality materials and modern designs. According to Dekovic, every detail in these caps has been carefully crafted to reflect the essence of F1. More than just a fashion accessory, these caps symbolize speed, innovation, and the unique culture of each country on the F1 calendar.
A collection available for fans, finally!
Good news for F1 enthusiasts—these caps won’t be exclusive to drivers! Pirelli will release retail versions through a dedicated online store and select retailers. The official price is set at about $80—a higher price than standard team caps but justified by their exclusivity and premium quality. Last year, Pirelli tested this concept with special-edition caps at select Grand Prix events. The Brazilian GP featured a cap honoring Ayrton Senna, while Silverstone had a tweed-inspired British design. These limited editions were a huge success, prompting Pirelli to expand the concept for 2025.
A partnership beyond the caps
This Pirelli x Denis Dekovic collaboration won’t stop at podium caps. The Italian brand is planning to launch additional capsule collections throughout the year, blending automotive inspiration with high-end fashion. The goal? Establish Pirelli as a lifestyle brand, much like Ferrari and McLaren have done with their fashion and merchandise lines. While no specific details have been shared about upcoming pieces, expectations include tech-inspired apparel and premium accessories for F1 fans and motorsport fashion enthusiasts.
This article explores how Pirelli is reinventing F1 podium caps with Denis Dekovic, creating unique designs for each Grand Prix. This move is part of a broader strategy to position Pirelli as a key player in motorsport-inspired lifestyle fashion, blending racing passion with modern trends.
Source & images: Pirelli
