The French team is unveiling a new pink design that will adorn Pierre Gasly and Esteban Ocon’s A524 cars during the final Grands Prix of the year, starting with the highly anticipated Las Vegas GP.
But why the pink color on their livery, and what makes it so special? Let’s dive in.
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Pink returns on the Alpine F1 for the season finale
Alpine F1 Team is among the teams that enjoy surprising fans with special liveries throughout the season. Following the red of Deadpool and the orange of Indiana Jones, it’s now pink’s turn to take over the French cars. The partnership with BWT (Best Water Technology), an Austrian water treatment brand and the team’s title sponsor, is the main reason behind this bold color choice. As in previous years, the A524’s livery will predominantly feature pink, with standout elements like the front wing, nose, and even the halo. This isn’t the first time pink livery is choosen for the car’s design, but this year it will shine through multiple races, wrapping up the season with style as it’s featured in the last three Grands Prix.
The Las Vegas GP: a unique opportunity for Alpine F1 Team
The Las Vegas Grand Prix, a dazzling spectacle through the streets of the entertainment capital, is the perfect stage for this striking pink livery. After an excellent result last year, Alpine aims to honor its special design and score valuable points once again. Last year, Esteban Ocon delivered an impressive performance, climbing from 16th on the grid to finish 4th, proving that special liveries can accompany strong results on the track. This year, with an even more prominent pink livery, the team hopes to replicate that success and shine through its all-French driver lineup. Despite a challenging season, Alpine remains motivated to finish on a high.
A strategy for the final three Grands Prix
The pink livery won’t be limited to Las Vegas. Alpine has announced that this design will also feature at Losail for the Qatar GP and at Yas Marina in Abu Dhabi, marking the season’s end with a bold and memorable touch. The goal: to secure an unexpected 6th place in the Constructors’ Championship after a brilliant double podium finish at the Brazilian Grand Prix. These final three races, spanning two continents over three consecutive weekends, present a golden opportunity for the team to solidify its midfield presence and strengthen its image with fans and partners, especially amidst controversies surrounding engine changes for the 2026 season.
This article explores Alpine’s bold move to end the 2024 Formula 1 season with a striking pink livery debuting at the Las Vegas GP. The collaboration with BWT underscores the team’s ambition to enhance its image while striving for on-track success. With appearances at Las Vegas, Qatar, and Abu Dhabi, Alpine aims to make a lasting impression in the final stretch of the season.
Images: Alpine F1 Team
