France’s No.1 low-cost automaker has developed a major innovation to protect rally drivers during violent impacts so effective that it will become mandatory in competition

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As the 2025 Dakar Rally approaches, a groundbreaking innovation in driver safety has emerged, thanks to a collaboration between Dacia and Prodrive.

The introduction of an innovative “seat attenuator” promises to revolutionize impact management during the race, offering enhanced protection against back injuries often sustained during hard landings in rally events. Let’s dive into the details of this technology, which could become a standard in the near future.

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Major Rally innovation: Dacia’s seat attenuator

The new technology, developed by Prodrive, will debut in the Dacia Sandriders during the Dakar Rally, taking place from January 3 to 17, 2025. This system is designed to absorb impacts when vehicles traverse rough terrain, minimizing compression on drivers’ spines. Nasser Al-Attiyah, Sébastien Loeb, and Cristina Gutiérrez will be the first to benefit from this innovation on the circuit, highlighting Dacia’s commitment to driver safety. This system operates like a shock absorber: the seat moves downward during significant impacts, reducing the risk of injury—a common concern in rally racing.

Dacia and Prodrive develop a seat attenuator - © Dacia
Dacia and Prodrive develop a seat attenuator – © Dacia

A future mandatory innovation in Rallying

Philip Dunabin, Technical Director at Prodrive, emphasizes that the seat attenuator was developed in response to numerous incidents where hard landings caused serious injuries. Unlike rigid seats, this system is designed to lower during severe impacts, acting as a shock-absorbing mechanism. The innovation is set to become part of the World Rally-Raid Championship (WR2C) regulations by 2027, showcasing its transformative potential for the sport. The enhanced safety this system offers could become the new standard for all rally-raid vehicles, marking a major milestone for motorsports. Innovation is the very essence of motorsport. Take the Halo, for example, perhaps one of the greatest advancements in safety over the past decade. In Formula 1, it has already saved the lives of several drivers, such as Charles Leclerc at the Belgian Grand Prix and Romain Grosjean during his horrific crash in Bahrain in 2020. Similarly, Dacia’s seat attenuator, much like the Halo in F1, is fantastic news for the world of rallying.

Dacia Sandriders at the Rally of Morocco - © Dacia
Dacia Sandriders at the Rally of Morocco – © Dacia

Dacia’s tech transfer: From sand track to road

Dacia’s efforts aren’t limited to competition. Technologies developed for the Dakar are making their way into production vehicles. For example, pigments and resins used in carbon fiber to reduce infrared absorption demonstrate how race-tested innovations can enhance everyday vehicle comfort and efficiency. Additionally, Dacia is exploring IR-reflective paints and working on sustainable fuels in partnership with Aramco, further illustrating their dedication to innovation and sustainability. These technological advances benefit not only race drivers but also everyday consumers, proving that competition serves as a powerful catalyst for progress in the automotive industry.

A 3,100-mile rally across the scorching desert: 2025 is the perfect year to get into the Dakar thanks to this new feature that promises to take the excitement to another level

This article explores how the introduction of the seat attenuator by Dacia and Prodrive could revolutionize driver safety in rally-raid events. Debuting in the upcoming Dakar Rally, this innovation is expected to be adopted into international regulations and serves as a testament to how motorsport can act as a testing ground for automotive technologies that benefit everyone.

Images: © Dacia

Adrien Conges
Adrien Conges
I grew up near Magny-Cours, an old Formula 1 circuit in France so I've been passionate about motorsport and automobiles since childhood. I currently live in Bordeaux, France and I'm still waiting for Ferrari to win a 17th F1 constructors' title.

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