$1.7 million for this one-of-a-kind model from one of the greatest English luxury brands, and this price is no coincidence

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You probably know Rolls-Royce, Bentley, and Aston Martin—three of the most iconic brands when it comes to British luxury cars. But did you know they can create custom-made vehicles tailored to your tastes?

At the 2025 Naples Winter Wine Festival, a charity event, this Bentley Continental GT Mulliner (the name of Bentley’s high-end customization division) sold for $1.7 million. Its unique design and impressive performance are undeniable, but what justifies such a price? Let’s find out together.

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Mulliner: Bentley’s high-end customization department

This wasn’t just any Bentley going under the hammer—it was a completely bespoke model, tailored by Mulliner, the British brand’s in-house customization division. Finished in Damson, a deep and rich shade of purple, with a dark gray metallic fabric roof, this convertible exudes rare elegance with a bold configuration. The interior is just as striking, blending white and burgundy-purple leather with silver stitching, all enhanced by gloss white piano-finish trim. Several exclusive details reinforce its uniqueness, such as festival-branded door sills, LED welcome lighting, carbon fiber inserts, and Moonbeam accents, a light silver metallic trim along the lower body. This Bentley isn’t just a car—it’s a rolling work of art, meticulously crafted for this special event.

The interior: blending white and burgundy leather with silver stitching, all enhanced by gloss white piano-finish trim - © Bentley
The interior: blending white and burgundy leather with silver stitching, all enhanced by gloss white piano-finish trim – © Bentley

Bentley performance: Effortless power

This is the latest Bentley Continental convertible, unveiled for the first time in 2024. It retains the chassis of the iconic Continental, while incorporating modern updates and design elements inspired by the Bentley Bacalar concept. While its design is breathtaking, its performance is just as remarkable. This Continental GTC is powered by Bentley’s Ultra Performance Plug-In Hybrid V8, producing 771 horsepower. That’s enough to launch this luxury convertible from 0 to 60 mph in just 3.2 seconds, an impressive feat for such a commanding vehicle. With all-wheel drive and an active suspension system, it offers a driving experience that’s not just dynamic but also supremely comfortable. Once again, Bentley proves that performance, luxury, and refinement can coexist in a single masterpiece.

This Continental GTC is powered by Bentley’s Ultra Performance Plug-In Hybrid V8 - © Bentley
This Continental GTC is powered by Bentley’s Ultra Performance Plug-In Hybrid V8 – © Bentley

An auction for a noble cause

Beyond the prestige, this auction served a greater purpose: raising funds for the Naples Children & Education Foundation. Now celebrating its 25th anniversary, this festival has raised over $34 million for charity this year alone. Since its inception, it has generated more than $336 million to support education and the well-being of underprivileged children. As a bonus, the buyer of this Bentley also secured an exclusive invitation to the 2025 Monterey Car Week, including VIP access to prestigious events such as The Quail and Pebble Beach Concours d’Elegance, along with a private beachside dinner. With this record-breaking sale, Bentley demonstrates that the demand for high-end hybrid luxury models is stronger than ever. As long as passionate collectors continue to show up, we can expect even more exclusive creations from the British marque in the future.

As a bonus, the buyer of this Bentley also secured an exclusive invitation to the 2025 Monterey Car Week - © Bentley
As a bonus, the buyer of this Bentley also secured an exclusive invitation to the 2025 Monterey Car Week – © Bentley

This article highlights the record-breaking sale of a custom Bentley Continental GTC, which fetched $1.7 million at the 2025 Naples Winter Wine Festival. It explores the unique features of this one-off model, its impressive performance, and its contribution to a charitable cause, while also underlining the growing enthusiasm for high-end hybrid luxury cars.

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Source & more images: Bentley

Adrien Conges
Adrien Conges
I grew up near Magny-Cours, an old Formula 1 circuit in France so I've been passionate about motorsport and automobiles since childhood. I currently live in Bordeaux, France and I'm still waiting for Ferrari to win a 17th F1 constructors' title.

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