Two pieces of great news for Aston Martin fans: the brand has listened to their requests

Date:

Adrian Hallmark, Aston Martin’s CEO, has announced that the brand will not be swept away by the electric wave and will continue to produce cars with V12 engines and manual gearboxes for years to come.

This bold choice proves that, even in an automotive world undergoing a major transition, certain traditions still have a bright future ahead. But what does this mean for the future of the brand and its customers?

Read more:

The future of the V12 at Aston Martin

When you think of an Aston Martin, the image of a beautiful metal body, elegant curves, and a roaring engine under the hood immediately comes to mind. And for many, that engine is a V12, the very soul of a sports car. According to Adrian Hallmark, the CEO of Aston Martin, this engine still has a role to play. Despite the booming electric market, the British brand has announced it will continue to produce cars with internal combustion engines, including the famous V12, until at least 2035. For enthusiasts who still want to hear the growl of a combustion engine, this is fantastic news since they had announced a few years ago that it would stop production. Aston Martin intends to continue utilizing this technology, even while it evolves towards hybrid and electric powertrains. The goal? To satisfy all types of drivers, while remaining true to its performance and luxury DNA.

The Aston Martin DB12 might be the most beautiful sports GT of 2024.
The Aston Martin DB12 might be the most beautiful sports GT of 2024.

The manual gearboxes: A choice that never goes out of style

But that’s not all: another detail that will please driving purists is Aston Martin’s decision to keep manual gearboxes. In a world where automation is becoming more and more dominant, this decision marks a return to the roots for the British brand. Hallmark explains that despite technological advancements and ultra-efficient automatic gearboxes, many customers remain attached to manual driving, this unique experience of connection with the car. Models like the Vantage, DB12, and many others will likely continue to offer manual gearbox options, which is great news for those who want to feel each gearshift as a true performance.

Models like the Vantage, DB12, and many others will likely continue to offer manual gearbox options.
Models like the Vantage, DB12, and many others will likely continue to offer manual gearbox options.

Aston Martin and electrification: A marked path, but not rushed

However, despite these exciting announcements, the electrification of the lineup is still part of Aston Martin’s plans. The goal is to launch a fully electric car by 2030, but the brand’s leader wants to take a gradual approach. Hallmark mentions that there are several types of customers: those who are completely opposed to electric cars, those who accept it out of necessity, and those who are looking for a compromise. The brand intends to stay true to its current customers while developing hybrid solutions. Aston Martin is counting on plug-in hybrid models (PHEVs) to prepare for the transition. This is not an immediate revolution, but a measured evolution that will allow Aston to stay true to its image while responding to environmental pressures.

The goal is to launch a fully electric car by 2030, but the brand’s leader wants to take a gradual approach.
The goal is to launch a fully electric car by 2030, but the brand’s leader wants to take a gradual approach.

A look at the future: Aston Martin in 2035 and beyond

With a long-term vision, Aston Martin seems determined to take its time navigating the electric era while preserving the aspects that define its reputation. The production of V12 engines and manual gearboxes is a strong message to the brand’s purists, but also a bet on the future. Aston Martin plans a smooth transition to electric and hybrid powertrains without abandoning its past. While electric cars are indeed on the horizon for 2030, it is likely the brand will continue to evolve based on its customers’ desires and the economic and environmental realities. A perfect example is the new Vanquish, which features real, non-touch buttons on the central console—a feature demanded by customers and the press ever since touchscreens started to invade our cabins. In short, Aston Martin aims to produce the best GT sports cars in the world, and for that, there’s no rush.

This $900,000 Supercar is reviving the luxury of this European country on the brink, but one condition is still necessary for it to hit our roads

This article explores Aston Martin’s decision to maintain the production of V12 engines and manual gearboxes, despite the shift toward electric and hybrid vehicles. The British brand is focusing on a gradual approach, aiming to satisfy a diverse customer base while preserving its luxury and performance DNA. Future plans include hybrid models, but the passion for combustion engines remains strong.

Images: © Aston Martin

Adrien Conges
Adrien Conges
I grew up near Magny-Cours, an old Formula 1 circuit in France so I've been passionate about motorsport and automobiles since childhood. I currently live in Bordeaux, France and I'm still waiting for Ferrari to win a 17th F1 constructors' title.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Popular

More like this
Related