Alfa Romeo had planned to permanently turn the page on combustion engines by 2027 to become a 100% electric brand—well, not anymore!
Facing a market reality more complex than expected, the Italian brand has changed course. Like other manufacturers, it is now opting for a “multi-energy” approach to avoid alienating customers still attached to combustion and hybrid engines. This decision is driven by sluggish sales and an uncertain industry outlook.
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EV adoption isn’t happening fast enough
The automotive industry hoped for a swift transition to 100% electric vehicles, but the reality is more nuanced. While demand for battery-powered cars is growing, it’s not happening as quickly as anticipated. High prices, limited range for some models, and uneven charging infrastructure are slowing adoption. Alfa Romeo has recognized this shift and adjusted its ambitions: rather than pushing electric at all costs, it is keeping a diverse lineup to meet consumer expectations. This decision is particularly relevant in North America and Europe, where dealerships have voiced concerns about their ability to survive by selling only EVs.
A trend seen across the industry
Alfa Romeo isn’t the only automaker pivoting in this direction. Several brands that initially announced full electrification by the end of the decade are backtracking. Mercedes, Ford, and Volvo have also adjusted their strategies, favoring a hybrid model where electric coexists with gasoline and plug-in hybrids. Stellantis, Alfa Romeo’s parent company, initially planned for brands like DS and Lancia to launch only electric models after 2024. However, these brands will continue offering hybrids in the coming years. Even the upcoming STLA Small platform, originally designed exclusively for EVs, has been reworked to accommodate multiple powertrains.
What does this mean for Alfa Romeo?
Currently, the only country nearing the goal of 100% electric vehicle sales is Norway, with over 90%, while other markets lag behind this projection. But for Alfa, this new direction doesn’t mean abandoning electric altogether—it’s about adapting to market demand. The next-generation Giulia and Stelvio, expected in 2026 and 2025 respectively, will be available as EVs but also with hybrid and combustion engine options. Alfa Romeo is also counting on its Junior SUV to attract a broader audience, though its launch in North America remains uncertain. As for the supercar set to succeed the 33 Stradale in 2026, it might retain a combustion engine after all, despite initially being planned as an EV-only model… And that’s great news for fans of roaring engines!
This article explores why Alfa Romeo has revised its all-electric strategy and the impact of this shift on the brand and its future models. Balancing pragmatism with economic necessity, this decision highlights the challenges facing the entire automotive industry in its transition to electric.
Images: © Alfa Romeo
