Jorgen Hansen, a Danish billionaire, bought a $2.7 million Koenigsegg Gemera with no intention of ever driving it.
Usually, when someone spends millions on a car, it’s to enjoy it on the road or track. But his plan? Turning this hypercar into a marketing tool to attract tourists to his historic estate, Broløkke Manor. An original strategy that raises an interesting question: can a 2,300-horsepower car be more useful as a museum piece than as a road beast?
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A Koenigsegg turned into a tourist attraction
Jorgen Hansen didn’t buy this Koenigsegg Gemera for the thrill of speed but for a much more pragmatic reason: to put a spotlight on his property, Broløkke Manor. Located on the island of Langeland in Denmark, this 16th-century manor now serves as a hotel and restaurant. And what better way to attract visitors than with one of the world’s most exclusive cars? In fact, the price of the Gemera is nearly as high as the manor itself, which speaks volumes about the scale of this project. For Hansen, this car is primarily a marketing investment—a collector’s item that will generate buzz around the estate and might even entice car enthusiasts to come see it up close. And on paper, it makes perfect sense. At the very least, it will draw in supercar fans!
Koenigsegg Gemera: an extraordinary machine
Even if the Gemera will remain on display, its performance is simply mind-blowing. Originally designed with a turbocharged three-cylinder engine, it was ultimately fitted with a 5.0-liter twin-turbo V8, paired with three electric motors. The result? Over 2,300 horsepower, all-wheel drive, and a 0-60mph time of under two seconds. It can rival top-tier race cars while offering an unprecedented level of comfort for a hypercar.
Where the Gemera stands out from rivals like Bugatti and Pagani is in its revolutionary layout for a supercar—it’s designed to seat four passengers with enough storage for a few bags. Add in touchscreen displays, a premium audio system, and even heated and cooled cupholders, and you get the first-ever 2,000+ horsepower GT. Maybe even the first to break 1,000 hp in this category…
A hypercar that will never hit the road?
The idea of buying such an exceptional car just to leave it parked might seem absurd. After all, the Koenigsegg Gemera is built to be driven, not to sit behind glass. But from Hansen’s perspective, the strategy is well thought out: he’s turning a collector’s item into a real tourist attraction, drawing in visitors from around the world.
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Should classic cars be driven?
For classic collector cars like the Mercedes W196 R—Fangio’s F1 car that recently sold for over $50 million—it makes sense. The price, fragility, rarity, and historical significance make it clear why they shouldn’t be driven. But this raises a bigger question: how many modern hypercars are actually meant to be driven anymore? Between collectors keeping them in climate-controlled garages and investors treating them as works of art, it’s becoming increasingly rare to see these beasts unleashed on the road. Hansen’s Gemera will be no exception.
This article explores the unusual story of a Koenigsegg Gemera purchased to become a tourist attraction rather than a track monster. Blending marketing strategy with automotive passion, this project shows how a hypercar can have a very different life from the one it was designed for.
Images: © Koenigsegg
