Speed, luxury, and legend: how Duesenberg redefined the 1930s automotive world.
In a fleeting yet phenomenal burst of innovation and style, Duesenberg left an indelible mark on the automotive landscape of the 1930s. Known for their cutting-edge engines and record-smashing speed, these luxury vehicles became the epitome of American engineering excellence, reaching speeds over 155 miles per hour.
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The birth of an american legend
In 1913, two German immigrants, Frederick and August Duesenberg, founded what would become one of the most prestigious car brands in American history. Originally located in Des Moines, Iowa, the company focused on racing cars, achieving significant successes, including multiple victories at the Indianapolis 500 and even winning the French Grand Prix—a first for an American carmaker.
The rise to prominence
After struggling with the financial viability of racing, Duesenberg was acquired in 1927 by the Cord Corporation, which provided the resources needed for the brand to create its masterpiece—the Model J. Launched in 1929, the Model J was equipped with a revolutionary 420 cubic inch straight-eight engine, boasting 265 horsepower, which was an impressive feat at the time.
The marvel of engineering
The Duesenberg engine, designed in-house but manufactured by Lycoming, featured four valves per cylinder and dual overhead cams—a rarity for its era. This powerhouse enabled the Model J to effortlessly reach a top speed of 119 miles per hour. Its exceptional road handling and engineering also set new benchmarks for luxury cars.
Challenging european dominance
Duesenberg’s main competitors in Europe, including Rolls-Royce and Mercedes-Benz, struggled to match the sophistication and performance of the Model J. Despite its steep price—$8,500 for a bare chassis and up to $25,000 for a fully outfitted vehicle—Duesenberg represented the pinnacle of automotive luxury and technology.
The supercharged SJ and speed records
In 1932, Duesenberg introduced the supercharged SJ model, elevating the power to 320 horsepower and enabling it to accelerate from zero to 100 miles per hour in just 17 seconds, with top speeds exceeding 125 miles per hour. A special speed-record version, the “Mormon Meteor,” set a stunning record by covering 153.82 miles in one hour at Bonneville Salt Flats in 1935.
A star-studded affair
The allure of Duesenberg extended far beyond its technical achievements. Hollywood icons like Gary Cooper and Clark Gable were proud owners of the SSJ model—a short-chassis powerhouse with nearly 400 horsepower. Estimated to exceed speeds of 155 miles per hour, the SSJ was a symbol of ultimate prestige and performance.
Duesenberg’s production never reached its anticipated volume, with only about 300 Model Js produced by 1930. Despite their rarity and the onset of the Great Depression, the brand’s allure did not wane, remaining a coveted piece of American history and luxury. In 2018, a Duesenberg SSJ sold for $22 million, setting a record for the most expensive American car ever sold at auction.
Duesenberg’s legacy as a symbol of luxury and performance remains vibrant, capturing the imagination of collectors and automotive enthusiasts worldwide, ensuring that its legend endures well beyond its operational years.
