Mercedes at ModaMiami: A legendary lineup featuring icons of the past and modern exclusives…
ModaMiami once again left a lasting impression, bringing together some of the rarest and most prestigious cars in automotive history. As an iconic brand, Mercedes-Benz showcased an impressive lineup of classic and modern models, making its display one of the most striking of the weekend. From the legendary 1955 300 SLR to the radical SLR McLaren Stirling Moss, the German brand proved its ability to blend historical heritage with contemporary innovation.
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A tribute to motorsport icons
It’s impossible to talk about Mercedes without mentioning its racing legacy. At ModaMiami, the brand celebrated the 70th anniversary of its legendary 1955 season, when it dominated both the Formula 1 and World Sportscar Championships. To mark the occasion, the 300 SLR and the SLR McLaren Stirling Moss took to the track at The Concours Club, delivering a spectacular show for spectators. The 300 SLR, which conquered legendary races like the Mille Miglia, was accompanied by its modern successor, the SLR Stirling Moss, designed as a tribute to the British driver’s historic victory in the same event. With 650 horsepower and a top speed of 217 mph, it remains a symbol of Mercedes’ extreme performance.
Auction records that break the bank
Mercedes-Benz isn’t just dominant on the track—it also commands attention at auctions. One of the standout moments was the Mercedes W 196 R Silver Arrow, which sold for a record-breaking $55.2 million. This makes it the most expensive Grand Prix race car ever auctioned. Only a Ferrari 250 GTO and the legendary Mercedes 300 SLR Uhlenhaut Coupé—which fetched $145.6 million, the highest price ever paid for a car—have surpassed it in auction history. This growing collector frenzy underscores the enduring value of Mercedes-Benz’s historic models, coveted by both racing enthusiasts and investors alike.
Luxury and ultimate customization
While Mercedes-Benz boasts a rich motorsport heritage, it is also synonymous with exclusivity and refinement. At ModaMiami, the brand highlighted its MANUFAKTUR customization program, which offers tailor-made, high-end configurations for its models. Among the standout cars were:
- A Mercedes-AMG G 63 in Hyper Blue Magno.
- An AMG GT 63 S E Performance, featuring Tartufo Brown and Black Nappa leather interiors.
Alongside these bespoke models, several rare gems made an appearance, including a Maybach S 650 Cabriolet, an SL 500 Silver Arrow Edition, and an E 60 AMG upgraded by RENNtech, showcasing the diversity and exclusivity of the Mercedes-Benz catalog.
An event that matches Mercedes’ prestige
ModaMiami has now established itself as a must-attend gathering for luxury car enthusiasts, blending heritage, innovation, and automotive artistry. With its remarkable presence and outstanding lineup, Mercedes-Benz once again reaffirmed its status as a benchmark in the world of collectible and luxury automobiles.
This article explores Mercedes-Benz’s presence at ModaMiami, featuring tributes to its racing legends, record-breaking auctions, and exclusive modern creations. The brand has masterfully blended its rich heritage with a forward-thinking vision, appealing to both motorsport fans and luxury car enthusiasts.
Source & images: Mercedes-Benz
