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Only 12 min to charge to 100%: Korean researchers have finally found a solution to eliminate ALL the drawbacks of current batteries

Imagine recharging your electric car battery in less time than it takes to make your morning coffee. That’s exactly what a team of South Korean researchers promises thanks to a technological breakthrough in lithium-sulfur batteries.

While these batteries are already known for their high energy density, they have long been held back by technical limitations. But a new material, developed by the Daegu Gyeongbuk Institute of Science and Technology (DGIST), could change everything.

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A breakthrough to surpass current battery limitations

Today’s lithium-ion batteries dominate the market, but they are not without flaws: limited capacity, high manufacturing and recycling costs, and, most notably, long charging times, which can be frustrating. Lithium-sulfur batteries, on the other hand, offer an appealing alternative due to their high energy density and the low cost of sulfur. The issue? Their capacity tends to drop during fast charging, limiting their use in electric vehicles where performance is critical. This is where Professor Jong-sung Yu’s team steps in. Their innovation lies in a nitrogen-doped multiporous carbon material. Put simply, this material not only allows the battery to hold more sulfur but also stabilizes the chemical reactions inside. The result? A full charge in just 12 minutes and impressive energy capacity even after 1,000 charge-discharge cycles.

Today, most of the market relies on lithium-ion batteries - © Tesla
Today, most of the market relies on lithium-ion batteries – © Tesla

A simple yet effective recipe

The secret to this discovery is a method called thermal reduction. By using magnesium and a metal-organic framework (known as ZIF-8), the researchers created a stronger and more efficient carbon structure. This unique design enhances the contact between sulfur and the electrolyte while minimizing losses caused by unwanted compounds like lithium polysulfides. The result is astonishing:

  • A 1.6x improvement in capacity compared to conventional batteries.
  • 82% of that capacity retained even after extensive use.

These performance improvements were validated through advanced microscopic analysis conducted in collaboration with the Argonne National Laboratory in the United States. The researchers confirmed that the specific orientation of sulfides within the material optimized chemical reactions, speeding up the charging process while extending the battery’s lifespan. It’s a game-changing advancement for the automotive industry!

BYD sold 4 million cars in 2024—not only humiliating Tesla but also propelling China to the rank of undisputed leader in the electric car market

A step closer to commercialization

For Professor Yu, this technological advancement marks a turning point:

“We hope this discovery will accelerate the commercialization of lithium-sulfur batteries, which could become a key solution for electric vehicles and beyond.”

Supported by South Korea’s national research program, this technology could soon find its way into cars, electronic devices, and even industrial applications. With this breakthrough, the future of electric vehicles seems closer than ever. Faster charging, lower costs, and a more eco-friendly approach could make lithium-sulfur batteries the driving force behind sustainable mobility. Of course, it will take time before these batteries appear in our garages, but this is a step in the right direction: no more endless stops on highways for long-distance trips!

This article explores the revolutionary promises of lithium-sulfur batteries developed in South Korea, their potential to transform the electric vehicle industry, and the innovative technologies behind this major advancement.

Source: DAEGU GYEONGBUK INSTITUTE OF SCIENCE AND TECHNOLOGY

BYD sold 4 million cars in 2024—not only humiliating Tesla but also propelling China to the rank of undisputed leader in the electric car market

In 2024, Chinese automakers clearly demonstrated their dominance in the global automotive market. With 79 new models launched—nearly half of the 162 global releases—they have completely taken control of the game.

As the world watches this rise, one thing is certain: China is no longer just the largest automotive market; it has become the undisputed leader. So how can we explain this sudden dominance? Let’s look at the numbers to understand how Chinese automakers have risen to this level.

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BYD: The perfect example of well-oiled domination

If one automaker epitomizes this success, it’s BYD. In 2024, the Chinese brand overtook Tesla to become the world’s largest electric vehicle manufacturer, with 1.7 million units sold. But BYD hasn’t stopped there. The company launched 14 new models this year, solidifying its position and diversifying its lineup to appeal to an ever-growing audience. Fourteen models represent nearly a third of the 47 new vehicles launched in Europe—a region often seen as the most productive, with its stringent regulations and industry giants. BYD’s example illustrates the aggressive and visionary approach of Chinese automakers: rapid innovation, meeting local and global demand, and massive investment in electric mobility. This strategy has paid off, as BYD sold nearly 4 million cars in 2024 including hybrid vehicles—a record-breaking performance that underscores China’s role as the epicenter of global electrification.

BYD sold nearly 4 million cars in 2024 - © BYD
BYD sold nearly 4 million cars in 2024 – © BYD

SUVs: The key segment of China’s automotive conquest

SUVs continue to dominate the automotive market, and China is living proof of this trend. Of the 92 SUVs launched worldwide in 2024, 38 were produced by Chinese automakers. This segment, highly favored by local consumers, plays a central role in their expansion strategy. The real strength of Chinese brands lies in their ability to innovate while remaining price-competitive. Companies like Chery, Geely, and Changan offer electric and hybrid SUVs with advanced technologies at prices significantly lower than their Western competitors—all while delivering manufacturing quality that has improved significantly in recent years. This mix of affordability, quality, and performance makes China an unmissable player in the global electric vehicle market.

He receives a 4th Bugatti worth $4,3 million: the most famous collector in the United States unveils his brand-new Bolide, faster than a 24 Hours of Le Mans hypercar

Innovation as a growth engine

Beyond the impressive numbers, innovation is what drives Chinese automakers to the top. Companies like Nio, XPeng, and Li Auto are pushing boundaries with cutting-edge onboard technologies, autonomous driving systems, and ultra-fast charging solutions. These innovations are not limited to the local market—they are also aimed at an international audience increasingly receptive to Chinese products. This momentum is supported by massive investments in research and development. Chinese automakers are collaborating with tech giants like Nvidia to integrate state-of-the-art technologies into their vehicles while continuously improving their global distribution networks. The result? Competitive models that are capturing markets as diverse as Southeast Asia, Europe, and even North America.

This article explores the unstoppable rise of Chinese electric vehicle manufacturers, exemplified by brands like BYD, their dominance in the SUV segment, and their innovative capabilities driving their conquest of the global market.

Images: © BYD

He receives a 4th Bugatti worth $4,3 million: the most famous collector in the United States unveils his brand-new Bolide, faster than a 24 Hours of Le Mans hypercar

Do you know Manny Khoshbin? When it comes to automotive extravagance, this American investor is often at the center of the conversation. As a collector and YouTuber, he recently added one of the most exclusive cars in history to his incredible garage: the Bugatti Bolide.

With only 40 units produced and a price tag exceeding $4,3 million, this track-only hypercar represents the pinnacle of luxury and performance.

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A legendary american collector acquires a one-of-a-kind Bugatti

Manny Khoshbin, known for his taste in rare and spectacular cars, has taken delivery of one of the first Bugatti Bolide models, likely the first to arrive in the United States. A fan of Bugatti, Khoshbin already owns several Veyrons, including a special Rembrandt edition, named after the brother of Bugatti’s founder. However, the Bolide is more than just another addition to his collection—it’s the ultimate expression of Bugatti’s iconic W16 engine. Khoshbin’s Bolide features a sleek yet elegant design, combining a black body with Bugatti-blue accents. Despite being a pure track car, it’s unlikely that this Bolide will often leave the comfort of Khoshbin’s ultra-luxurious garage—though he is known to enjoy driving his cars. Once again, the car becomes a symbol: a mechanical work of art meant to be admired as much as driven.

W16’s performances beyond reason

It’s not just the Bolide’s design that wows; it’s engineered to obliterate lap times. With extensive use of carbon fiber, its weight is kept to just 3,197 lbs (1,450 kg). Under the hood, the legendary 8.0-liter quad-turbocharged W16 engine delivers 1,600 horsepower and equally massive torque, providing performance comparable to endurance prototypes competing in the 24 Hours of Le Mans. Bugatti claims the Bolide could complete a lap of the Le Mans circuit in under 3 minutes and 8 seconds—performance on par with or even superior to current LMH Hypercar prototypes. For context, the pole position at the 2024 24 Hours of Le Mans was set at 3 minutes and 25 seconds. A 22-second difference, if verified, would put the Bolide in a league of its own. But realistically, this hypercar is unlikely to ever grace the legendary French circuit.

Manny Khoshbin's Bolide - © Bugatti Newport Beach
Manny Khoshbin’s Bolide – © Bugatti Newport Beach

A milestone model to close an era

The Bugatti Bolide marks the end of an era for the Molsheim-based brand. It is the final model to feature the W16 engine before Bugatti transitions to hybrid powertrains with its next model, the Tourbillon. With the Bolide, Bugatti pays a final tribute to this extraordinary engine that has defined the brand’s identity for nearly two decades. For Manny Khoshbin and the select few who own a Bolide, this car is much more than a vehicle. It represents the ultimate exclusivity—a blend of cutting-edge technology, unparalleled luxury, and unmatched performance. At $4,3 million, this not street-legal hypercar stands as both a symbol of success and a treasure for true automotive enthusiasts.

192,2 mph without a driver? The famous Indy Autonomous Challenge funded by Amazon, is moving to a small European country to build an empire of global innovation

This article explores Manny Khoshbin’s acquisition of the Bugatti Bolide, the staggering performance of this exclusive hypercar, and the unique legacy of Bugatti’s W16 engine—a symbol of an era that is coming to a close.

Image: © YouTube Channel of Manny Khoshbin

192,2 mph without a driver? The famous Indy Autonomous Challenge funded by Amazon, is moving to a small European country to build an empire of global innovation

Imagine a car speeding at 186 mph with no one behind the wheel. Sounds like the future? Not quite. The Indy Autonomous Challenge (IAC), an American racing serie specializing in autonomous car races, is rapidly making this dream a reality.

To turn its achievements into practical applications, the Indy Autonomous Challenge is setting up shop in Europe—specifically in Sint-Truiden, Belgium—where it aims to build an empire of innovation. Here’s a closer look at this announcement that could reshape the future of transportation.

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Belgium: A key partner for the Indy Autonomous Challenge

With its new headquarters at DronePort, a hub dedicated to autonomous technologies and drones, Aidoptation, the IAC’s spin-off, is planting roots in Europe. The choice might seem surprising, but according to Paul Mitchell, CEO of the IAC, Belgium offers the perfect combination: a central location in Europe, cutting-edge infrastructure, and proximity to hubs like Leuven and Eindhoven, renowned for their microtechnology research. The relationship between motorsport and Belgium is long-standing, but this isn’t just about geography. Belgian financial partners, including insurer Ethias and LRM, secured Aidoptation’s investment with an initial $5,15 million. Additionally, Belgium’s perceived neutrality makes it an ideal base for attracting international collaborations. With a 1,86-mile test track for high-speed autonomous race cars, DronePort becomes an open-air laboratory for innovation.

Indy Autonomous Challenge - © IAC
No driver in this racing car: Indy Autonomous Challenge – © IAC

Beyond racing and speed records

Autonomous car races, like those hosted by the IAC, are more than just a spectacle—they’re a laboratory for groundbreaking technologies. These events accelerate the development of innovations that could revolutionize our daily lives. In January 2025, the IAC made waves at the Consumer Electronics Show (CES) in Las Vegas with race cars reaching 192.2 mph. These machines, powered by artificial intelligence, calculate trajectories in real time to outmaneuver competitors. However, Aidoptation’s vision extends far beyond the track. The company aims to bring its technology to industries like logistics, agriculture, and even humanoid robotics. For Mitchell, testing autonomous driving at high speeds allows the development of reliable solutions for complex environments. This summer, a new milestone will be reached during a race at the legendary Formula 1 circuit in Monza, Italy.

75 years after its creation, this global fashion giant you undoubtedly know will dress Mercedes renowned for being the most stylish team in Formula 1

A race for innovation that attracts industry giants

The IAC isn’t just about winning on the track. By collaborating with tech giants like Nvidia, Cisco, and Amazon, Aidoptation aims to position Belgium as a leader in artificial intelligence and autonomy. Even the U.S. Department of Defense is keeping a close eye on these advancements. The technologies developed from autonomous racing could revolutionize industries ranging from fleet management to advanced robotics and even immersive entertainment. Belgium, a small European country, is poised to become a strategic hub for innovation in autonomous technology. With Aidoptation’s arrival, Belgium secures a prominent spot in a rapidly growing industry. This is a sign that Europe, with its infrastructure and regulatory frameworks, can compete with our famous Silicon Valley.

This article explores the arrival of the Indy Autonomous Challenge in Europe and its implications for global innovation. From speed records to strategic partnerships and commercial ambitions, this new venture promises to transform the ecosystem of autonomous technologies.

75 years after its creation, this global fashion giant you undoubtedly know will dress Mercedes renowned for being the most stylish team in Formula 1

You’re surely familiar with this brand: Adidas, the iconic three-stripe sportswear giant. For the first time, the German sportswear powerhouse is partnering with Mercedes-AMG PETRONAS for the 2025 Formula 1 season.

This ambitious partnership blends performance, style, and marketing strategy to redefine the team’s gear and fan experience. With F1’s popularity skyrocketing, this collaboration ushers in a new era for Mercedes, which is also turning a page this year after Lewis Hamilton’s departure. Here’s why this partnership could transform F1’s image.

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An alliance between two global sport icons

Adidas is more than just a sportswear brand—it’s an institution. With 75 years of experience, it has always been at the forefront of supporting elite athletes. By partnering with Mercedes-AMG PETRONAS, one of the most successful teams in F1 history (also celebrating its 75th anniversary), Adidas takes a strategic step to capture a new audience. This partnership includes designing a full range of apparel, footwear, and accessories tailored to the team’s needs on the track. Bjørn Gulden, CEO of Adidas, sees this alliance as a unique opportunity to expand the brand’s influence:

“Formula 1 is experiencing incredible growth, reaching new consumers and influencing sports and streetwear culture. We’re thrilled to become the official partner of Mercedes-AMG PETRONAS and push boundaries together on and off the track.”

This collaboration will also feature limited-edition fan collections that combine cutting-edge technology with sophisticated design. It’s a way to captivate a connected generation already passionate about the intersection of sports and fashion.

Mercedes gears up for a fresh start

For Mercedes, this partnership marks a turning point. After a disappointing 2024 season, finishing fourth in the Constructors’ Championship, the team aims to reclaim its place at the top. With young prodigy Kimi Antonelli joining George Russell, Mercedes is positioning itself for the future while revamping its image. Toto Wolff, the team principal, expressed his enthusiasm:

“Adidas is an iconic brand that shares our dedication to performance and style. Together, we want to redefine the F1 experience for fans and teams alike.”

This vision extends beyond the track, with apparel and accessory lines designed to engage a broader, younger audience. F1, already enjoying a cultural boom thanks to initiatives like Netflix documentaries, offers the perfect platform to reinforce this momentum. With Adidas on board, Mercedes is set to make a bold statement.

Mercedes and Adidas announce their F1 partnership for 2025 - © Mercedes AMG
Mercedes and Adidas announce their F1 partnership for 2025 – © Mercedes AMG

Formula 1 as a gateway to fashion and culture

This initiative highlights a profound shift in how Formula 1 is perceived. Once solely focused on sporting performance, it’s now evolving into a crossroads of innovation, entertainment, and lifestyle. Adidas, with its expertise in streetwear, is perfectly positioned to capitalize on this trend. From exclusive collections to influencer collaborations, this strategy paves the way for a new era where F1 teams are not just racing machines but full-fledged brands. The involvement of other luxury houses like TAG Heuer and Louis Vuitton shows that F1 has become fertile ground for partnerships extending far beyond the sport itself.

200% of your car’s potential: Amazon boosts Elon Musk’s iconic Cybertruck with a revolutionary AI called EVE-AI

This article explores how the partnership between Adidas and Mercedes-AMG PETRONAS is reshaping the relationship between sports and lifestyle in Formula 1. With innovative collections and a fan-focused strategy, this alliance opens up new horizons for the discipline and its stakeholders.

Source: Mercedes-AMG PETRONAS F1 Team

200% of your car’s potential: Amazon boosts Elon Musk’s iconic Cybertruck with a revolutionary AI called EVE-AI

With the rise of electric vehicles, challenges related to battery management and efficiency are multiplying. At CES 2025, Electra Vehicles unveiled an AI technology that could revolutionize the industry: EVE-Ai™.

This integrated artificial intelligence solution promises not only to optimize battery performance but also to extend their lifespan. To top it off, it is making its debut aboard the renowned Tesla Cybertruck Cyberbeast, capturing the attention of all tech innovation enthusiasts. Powered by esteemed partners like AWS and Goodyear, this demonstration in Las Vegas marks a turning point for electric mobility. Here’s everything you need to know about this groundbreaking technology and its implications for the future of transportation.

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An AI technology redefining smart batteries

At the core of EVE-Ai™ is its ability to transform a standard battery into an intelligent, adaptive system. Using AI algorithms, this technology offers impressive features such as:

  • Precise range estimation: By analyzing real-time data, it reduces errors by up to 20%, minimizing range anxiety.
  • Predictive maintenance: EVE-Ai™ can extend battery life by up to 40% by anticipating degradation risks and potential failures.
  • Performance optimization: It enhances operational efficiency, whether for individual use or entire fleets.

These advancements address major concerns for electric vehicle owners, from maximizing their investment to ensuring reliability over long distances. By pairing this technology with vehicles like the Cybertruck Cyberbeast, Electra demonstrates that sustainable mobility can be as intelligent as it is efficient.

The demonstration of EVE-Ai™ technology aboard Tesla's Cybertruck Cyberbeast - © Electra Vehicles
The demonstration of EVE-Ai™ technology aboard Tesla’s Cybertruck Cyberbeast – © Electra Vehicles

The Tesla Cybertruck Cyberbeast as a tech showcase

A symbol of automotive innovation, the Cybertruck Cyberbeast was chosen by Electra to showcase the full potential of EVE-Ai™. Before CES, Co-CEO Fabrizio Martini drove this vehicle across the United States, traveling from Boston to Las Vegas. This 2,500-mile journey collected invaluable data on battery performance in varied conditions. The results highlighted EVE-Ai™’s ability to optimize energy consumption, adjust charging cycles, and anticipate environmental variations. This model isn’t just a concept—it’s a tangible vision of the future of smart batteries. At 2025 CES, visitors can not only admire the Cybertruck equipped with EVE-Ai™ but also participate in interactive demonstrations.

Electra Vehicles will showcase its EVE-Ai™ technology on the Tesla Cybertruck at CES 2025 - © Electra Vehicles
Electra Vehicles will showcase its EVE-Ai™ technology on the Tesla Cybertruck at CES 2025 – © Electra Vehicles

A major impact on electric mobility industry

With prestigious sponsors like AWS, Sella, and Endeavor, Electra proves that this technology is backed by key players in the industry. EVE-Ai™’s goal goes far beyond individual cars: it also aims to revolutionize stationary energy storage and commercial fleets. For Electra, sustainability isn’t just a buzzword—it’s a reality made possible by artificial intelligence. For businesses, this innovation represents an opportunity to reduce operational costs by improving battery management. For consumers, it guarantees increased reliability and consistent performance. Giovanni Rossi, Electra’s Marketing Director, summed up this ambition perfectly:

“With EVE-Ai™, we’re ushering in a new era where safety, performance, and sustainability converge.”

Better than Tesla? $1.7 billion in preorders and more range—this car is the closest thing to the most advanced future car ever built

This article explores how Electra Vehicles, with its EVE-Ai™ technology, is redefining the standards for electric vehicle batteries. Presented at CES 2025, this innovation promises to transform sustainable mobility through artificial intelligence and strategic collaborations.

Source: Electra Vehicles

Better than Tesla? $1.7 billion in preorders and more range—this car is the closest thing to the most advanced future car ever built

The idea of an electric vehicle that doesn’t need to be recharged was once considered utopian, but it is about to become a reality thanks to Aptera Motors. At the 2025 Consumer Electronics Show (CES), this American startup will unveil its flagship model: a solar-powered car capable of traveling up to 40 miles (about 64 km) per day using solar energy.

This vehicle, with its futuristic design and unprecedented energy efficiency, aims to transform the electric car market. But what makes this model so special?

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Unprecedented solar autonomy on the market

Aptera (which is also the model’s name) stands out for its unique ability to drive up to 40 miles a day solely with its integrated solar system. For longer trips, it can be charged on a standard outlet and then offers a range of up to about 400 miles. This places it among the best on the market in terms of performance. But it’s not just the autonomy that impresses. The secret lies in its design: with only six major components for the chassis and an ultra-aerodynamic body, energy consumption is minimized. The result? A car that requires much less electricity than its electric or hybrid competitors. Additionally, fast charging in less than an hour makes the user experience particularly convenient, even for long journeys.

This concept of solar autonomy and reduced energy consumption is not just a technological feat; it is a direct response to current environmental challenges. Aptera thus offers an innovative solution to reduce our dependence on fossil fuels while providing a vehicle that is accessible and suited to the modern market’s needs.

Its solar panels on the roof allow it to recharge its batteries while driving - © Aptera Motors
Its solar panels on the roof allow it to recharge its batteries while driving – © Aptera Motors

Success before the official launch

Since its inception in 2019, Aptera Motors has captured the attention of investors and the general public. With $1.7 billion in pre-orders from 50,000 customers worldwide, the startup already shows impressive success. These figures reflect the growing interest in more environmentally friendly mobility solutions. To fund the development of its vehicle, Aptera has raised $135 million through a record-breaking crowdfunding campaign. The company is currently in its validation phase, a crucial step before the start of mass production. This phase includes rigorous tests on autonomy, solar recharge capabilities, and the overall efficiency of the model.

Developed in a wind tunnel, the Aptera's body is ultra-aerodynamic to increase its range - © Aptera Motors
Developed in a wind tunnel, the Aptera’s body is ultra-aerodynamic to increase its range – © Aptera Motors

Ambitious vision for the future of mobility

The CES 2025 marks a turning point for Aptera, which will unveil its vehicle to the public for the first time. Visitors will be able to get up close to this revolutionary car and participate in exclusive demonstrations. Chris Anthony, co-CEO of Aptera Motors, perfectly summarizes this major milestone:

“This model embodies years of innovation and engineering while offering a concrete solution to reduce carbon emissions.”

But Aptera doesn’t stop there. In addition to its vehicle, the brand will present its innovative battery technology, developed in partnership with CTNS. This advancement could further enhance the efficiency and autonomy of its future models. The startup’s ambition is clear: not only to redefine the standards of electric cars but also to prove that solar energy can be a credible and sustainable alternative for everyday vehicles. With a design optimized for energy efficiency, unmatched solar autonomy, and growing consumer interest, Aptera is paving the way for a new era of mobility. The excitement for this innovation shows that public expectations are evolving, with an increasing demand for environmentally friendly vehicles better suited to today’s challenges.

Forget about Range Rover in 2025: this brand-new SUV with over 720 horsepower was designed to dominate the luxury 4×4 market from day one

This article explores the bold bet of Aptera Motors, which aims to revolutionize the electric car sector with its solar model presented at CES 2025. Between impressive performances, unprecedented solar autonomy, and a sustainable vision, this innovation could well transform mobility as we know it.

Source: Aptera Motors

Forget about Range Rover in 2025: this brand-new SUV with over 720 horsepower was designed to dominate the luxury 4×4 market from day one

Imagine a vehicle that combines the luxury of a Range Rover with the technological innovation of a futuristic startup. That’s exactly what Lynk & Co offers with its brand new SUV, the 900.

This automotive new monster isn’t just another new car on the market; it’s a bold statement in the world of large plug-in hybrid SUVs. Get ready to discover a behemoth on wheels that could redefine our expectations for family and eco-friendly transportation.

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Technology and comfort: A futuristic cabin

The Lynk & Co 900 isn’t just big in size; it’s monumental in its ambitions. With an interior that could rival the most opulent lounges, this SUV offers an unparalleled experience. Onboard, you’ll find a 30-inch 6K panel—yes, you read that correctly, 30 inches diagonally—that promises stunning image clarity for all your navigation and entertainment needs. Add to that a head-up display with augmented reality, and you get a cockpit that seems straight out of a science fiction movie.

Lynk & Co 900 - © Lynk & Co
2025 Lynk & Co 900 – © Lynk & Co

Impressive dimensions and bold design

It’s not just the technology that impresses in the Lynk & Co 900, but also its generous dimensions. Measuring over 16 feets in length and almost 6.5 feets in width, this SUV offers one of the best interior spaces in its class, as the Range Rover do. The exterior design is equally impressive, with clean, robust lines that evoke a sense of luxury and power. The large interior spaces are designed to maximize passenger comfort, making every journey as enjoyable as possible.

2025 Lynk & Co 900 - © Lynk & Co
2025 Lynk & Co 900 – © Lynk & Co

A powerhouse monster

Under the hood, the Lynk & Co 900 hides its game well with an impressive range of plug-in hybrid engines. The base option already offers a 1.5-liter turbo engine aided by two electric motors, delivering a power output of 721 horsepower. For those who want even more, there is a version with a 2-liter engine producing up to 857 horsepower, thanks to two additional electric motors at the rear. This power allows the SUV to accelerate from 0 to 60 mph in less than five seconds—performances that make many sports cars pale in comparison.

$1 billion to dethrone Rolex: here’s the colossal deal secured by LVMH to become Formula 1’s top partner in 2025

A promising future despite challenges

Despite its generous dimensions and cutting-edge technology, the Lynk & Co 900 might face challenges for commercialization in Europe, where its size makes it less suited to narrow roads and the historic cities of the Old Continent. However, in China, where it will launch next spring, it is set to be a hit with a price expected to remain affordable for the brand. Lynk & Co has high aspirations with this model, hoping to boost its deliveries by 40% by 2025.

This article explores the brand new XXL SUV: the 2025 Lynk & Co 900, from its design that evokes the luxury of major brands to its performance that defies the limits of traditional SUVs. With its imminent arrival, this model could well change the game in the segment of large, eco-friendly family vehicles.

Images: © Lynk & Co

$1 billion to dethrone Rolex: here’s the colossal deal secured by LVMH to become Formula 1’s top partner in 2025

TAG Heuer makes a notable comeback as the official timekeeper of Formula 1 for the 2025 season, taking over from Rolex, which had held the role for over 20 years.

Two decades after its last tenure in this iconic role, the Swiss brand returns to the circuits with a massive partnership led by the luxury giant LVMH. As Formula 1 celebrates its 75th anniversary, this collaboration promises to blend tradition and modernity, while enhancing TAG Heuer’s brand image as a benchmark in the world of precision watchmaking.

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TAG Heuer and Formula 1: A longstanding connection

The connection between TAG Heuer and F1 dates back to the 1960s when the Swiss brand became a key player in motorsport, collaborating with legendary drivers like Jochen Rindt and iconic teams such as Ferrari, to name just one. This partnership marked a first in the history of luxury watches and motorsport, with the Heuer logo displayed on the Italian Scuderia’s cars as early as 1971. From 1992 to 2003, TAG Heuer served as the official timekeeper before handing over to Rolex. In 2025, this new collaboration, formalized under a global agreement signed by LVMH, marks the beginning of a new era. With over 230 Grand Prix victories and 15 World Drivers’ Championship titles to its credit, TAG Heuer is eager to continue its tradition of excellence while aligning with the innovation that characterizes today’s Formula 1.

A one billion dollar partnership with LVMH

This resurgence is part of a ten-year agreement signed between LVMH, the parent company of TAG Heuer, and Liberty Media, the owner of Formula 1. Valued at nearly one billion dollars, this massive deal also includes iconic brands such as Louis Vuitton and Moët Hennessy, which will help to strengthen the presence of luxury in the realm of auto racing. For TAG Heuer, this partnership goes beyond mere timekeeping. The brand aims to have a pervasive presence on the circuits and in the paddocks, with special activations for fans, increased visibility through branding in strategic areas, and the launch of F1-inspired products. Simultaneously, TAG Heuer maintains its partnership with the Red Bull Racing team, further solidifying its position in this high-performance environment.

We are back again TAG Heuer - © TAG Heuer
We are back again TAG Heuer – © TAG Heuer

A promising future for TAG Heuer and F1

With this return, TAG Heuer is not just glorifying its past. The brand is also preparing the future, with collaborations and innovations sure to appeal to motorsport fans and watch enthusiasts alike. Antoine Pin, CEO of TAG Heuer, notes that this partnership underscores the brand’s commitment to performance, strategy, and excellence — values so dear to our favorite sport. Meanwhile, Formula 1 continues to enhance its global appeal. The collaboration with LVMH is part of a strategy to broaden its audience while elevating its image of luxury and performance. With events such as the Las Vegas Grand Prix, sponsored by Moët Hennessy, or limited-edition accessories by Louis Vuitton, the union between motorsport and luxury promises unparalleled experiences for fans worldwide.

Even after a violent crash with half the car torn off, this rally legend could still drive but a minor detail brought everything to a stop

This article explores TAG Heuer’s return as the official timekeeper of F1, the strategic importance of the partnership between LVMH and Liberty Media, and the promises of a future that combines innovation, luxury, and motorsport.

Source: Formula 1 / images: © TAG Heuer

Even after a violent crash with half the car torn off, this rally legend could still drive but a minor detail brought everything to a stop

This news will disappoint Dakar enthusiasts: Carlos Sainz, a legend of the event with four victories, had to withdraw from the 2025 edition after only two stages.

His journey abruptly ended following a dramatic rollover in his Ford Raptor T1+. This incident highlights the rally’s difficulty, where each stage can turn into a test of mechanical and mental endurance.

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A fatal off-road incident for the Sainz-Cruz duo

The mishap occurred at mile 203 of the second stage, a challenging special in the Saudi dunes near Bisha. After a poorly negotiated jump, the Raptor driven by Carlos Sainz and his co-driver Lucas Cruz rolled over and landed on its roof. Although the duo managed to bring the car back to the bivouac to assess the damage, the FIA technical commissioners’ diagnosis was definitive: the safety roll cage was too damaged to ensure their protection in the event of another accident. According to the rules, any critical deformation of the roll cage forbids any attempt at repair. This tough but seemingly fair regulation prioritizes pilot safety above all. That’s unfortunate, it’s like Hamilton having to retire while his F1 car is still capable of racing… Ford, in its first year as an official team at the Dakar, confirmed the news in a statement, emphasizing that pilot safety indeed remains a priority.

A challenging first year of Dakar for Ford

Carlos Sainz’s withdrawal is a significant setback for Ford, which hoped to make a strong impression at the 2025 edition with its new official team. This reversal comes as Nani Roma, another iconic team driver, also experienced technical issues. Forced to stop to fix an engine problem during the second stage, Roma will, however, be able to continue racing from the third stage. With two of its star drivers out of the potential podium, Ford is now betting on Mattias Ekström, who is currently in fifth place overall, just 13 minutes behind leader Henk Lategan (Toyota). Despite this rough start, the American manufacturer remains in contention and continues to leverage experience to refine its strategy in this highly demanding discipline.

2025 Dakar Ford Raptor T1+ - © Kin Marcin - Red Bull Content pool
2025 Dakar Ford Raptor T1+ – © Kin Marcin – Red Bull Content pool

Disappointment, but not the end of the road

For Carlos Sainz, this withdrawal is particularly bitter, especially since he won the 2024 Dakar brilliantly. Known for his tenacity and skill, the Spaniard, father of the equally famous Formula 1 driver, understands that setbacks are an integral part of this legendary race. His withdrawal does not diminish his historical contribution to the competition or his role as a mentor for the younger generation of drivers. Sainz’s withdrawal also highlights the inherent risks of an event as demanding as the Dakar, where even the most experienced drivers are not immune to errors or technical failures. But with new technical regulations and the rise of new players like Ford, don’t worry, Dakar 2025 promises to be full of surprises even without one of its greatest figures.

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This article explores Carlos Sainz’s premature exit from Dakar 2025, the challenges faced by Ford in its first year as an official team, and the impact of this withdrawal on the competition. A story that perfectly illustrates the harsh reality of this legendary rally.

Images: © Red Bull Content pool